The walls of the main office
of the Conservatory of Recording Arts & Sciences in
Tempe, Ariz., are nearly covered with gold records featuring
the work of the school’s graduates. They’re
discs awarded to engineers, mixing assistants and assistant
engineers on albums by acts such as Pink, the Goo Goo Dolls,
Brooks & Dunn, Outkast and many others. It’s a
serious school, and it draws serious students of the audio
arts and sciences from across the nation to its busy campuses
in Tempe and Gilbert, Ariz.
And in their educations, as in the real world of audio,
they students are constantly using Fender gear. Every hour
of every day, in fact—the campus is open around the
clock, seven days a week. You can bet that someone is always
mic-ing up a Fender amp, plugging in a Fender guitar or
equalizing a signal from a Fender bass.
“Fender provides electric guitars, basses, acoustics
and amplifiers to us for our recording purposes,”
said Michael Jones, the Conservatory’s director. “I
doubt that a day goes by that Fender isn’t in use
here.”
Students train at the fully accredited and internationally
acclaimed school for work in the music, film, television
and radio industries. It’s a 30-week course, followed
by a 280-hour internship. It’s simple; the Conservatory
trains you, then finds you an internship and, ultimately,
a job. About 900 will graduate this year. Last year, three
Conservatory graduates won Grammy Awards.
“What we provide is a real-world education—we
use all the state-of-the-art technology that the recording
industry uses,” Jones said. “That’s what
we train our students on. In order for us to maintain that
level of education, we need to have Fender involved
here, because Fender is as important to the recording process
as any other equipment used in the signal path.”
The school was founded in New York in 1980. It was moved
to Phoenix in 1986, and to the 14,500-square-foot Tempe
campus in 1995. The 25,000-square-foot Gilbert campus opened
in November 2003 in response to a two-year waiting list
for enrollment. The relationship with Fender dates back
to 1999, when Fender delivered a shipment of amps to the
school.
“Partnering with the Conservatory is essential for
Fender,” said Richard McDonald, senior vice president
of marketing at Fender Musical Instruments Corporation in
Scottsdale, Ariz. “It gives us immediate feedback
about our products in real-world studio applications. We’re
able to beta-test products in the environments that they’re
really going to be used in; for that reason alone, we find
the relationship is extremely valuable.”
“From the inception of this company, we’ve put
our products in people’s hands and said ‘How
is this working?’” McDonald added. “Our
company was founded on feedback from the people who are
using the instruments. That doctrine is still in use today,
and our relationship with the Conservatory is a perfect
example of that.”
Today, you’ll find a variety of Fender products in
various Conservatory studios, classrooms and labs—Telecaster
guitars, Precision and Jazz basses, Cyber Series amps and,
as of July 2005, some spanking-new Metalhead Series amps.
“The students get really excited when the Fender gear
arrives,” Jones said. “There was a crowd of
people around as we were un-boxing the Metalhead cabinets.
And from the day we unboxed the instruments and amplifiers,
they go right into the studios, and everything is used the
very first day it gets here. Really, it’s non-stop—we
get the gear and wear it out over two or three years, and
then we start all over again.”
“And the quality just keeps getting better,”
Jones added. “Every time we see a new instrument from
Fender, it’s better than the last one.”
Visit the Conservatory of Recording Arts & Sciences
online at www.cras.org.
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